Kinship and Shelter Animals Count Partner to Improve Animal Welfare
Kinship, a company dedicated to reimagining pet parenting through innovative products and services, has announced a unique technology partnership with Shelter Animals Count (SAC), an independent nonprofit that is home to The National Database of sheltered animal statistics. As SAC’s premier technology partner, Kinship will advance SAC’s mission of enabling insights to save lives by helping design proprietary analytics tools for a bigger and faster scale.
As the lead technology partner, Kinship and Shelter Animals Count will work together to advance shelter measurement and reporting capabilities in service of using data to help more pets find loving, forever homes. The partnership will specifically focus on improving how SAC’s data is received and shared with shelters to create more opportunities in areas like adoption, powering existing animal movement data and uncovering new insights into the pet parent journey.
“The welfare of animals is of utmost importance to our organization. By partnering with Kinship to develop and improve The National Database of sheltered animal statistics, we are furthering our ability to use data as an essential tool to advance animal welfare,” said Jan McHugh-Smith, Shelter Animals Count, Board Chair. “We are absolutely thrilled to partner with Kinship, who not only share our passion for helping pets and pet parents but also our mission that through the power of data, shelters and rescues can ultimately develop programs and services with meaningful community impact.”
“At Kinship, we always look for partnership opportunities that help better the lives of pets and support the people who love and care for them,” said Leonid Sudakov, President of Kinship. “Given its unique mission and team of like-minded, passionate and brilliant people, we couldn’t be happier to partner with Shelter Animals Count. Together with our growing open coalition of partners dedicated to the future of pet care, we will break boundaries and create a world that knows how to care better.”
One of Kinship’s portfolio products, WISDOM PANEL, the world’s leader in pet genetics and makers of the WISDOM PANEL dog DNA test, recently launched WISDOM PANEL™ Complete for Cats. WISDOM PANEL Complete for Cats gives cat owners first-ever access to data and vital insights about their cat, including breed breakdown, trait tests and health risks, all of which help them understand their cat better and provide the best possible care. Additionally, Kinship’s Pet Insight Project, which fuels its WHISTLE health and GPS tracker, was recently selected as an Honorable Mention in the AI and Data category as part of Fast Company’s World Changing Ideas Awards of 2021.