Kradle® Pet Calming Company, the first calming brand focused solely on reducing stress and anxiousness in pets, today announced an expanded distribution with Pet Supplies Plus just in time for the Fourth of July, the most stressful day of the year for dogs. Following an exceptionally strong start to the year, Kradle has secured an additional four feet of shelf space in the main aisle of the pet-specialty retailer’s health and wellness section. This expansion will allow Pet Supplies Plus Neighbors to choose from an even greater variety of Kradle calming solutions and find the right one for the Fourth of July.
“We are excited for this opportunity to build on our partnership with Pet Supplies Plus and demonstrate our commitment to pet-specialty,” said Tim Siedlaczek, Vice President & General Manager of Retail at Kradle. “Pet Supplies Plus Neighbors will be the first try our next wave of innovative delivery methods that help solve canine anxiousness.”
Kradle has quickly become one of Pet Supplies Plus’s best-selling dog supplement brands since initial distribution in June 2020. “The Kradle brand has helped expand the calming category with innovation and the use of multiple forms. We love how this brand creates products that help our Neighbors deal with stress-driven issues,” said Tim Wall, Category Manager, Pet Treats at Pet Supplies Plus.
Kradle’s nationwide expansion with Pet Supplies Plus comes at a vital time for Neighbors in search of an effective calming solution for fireworks. The Fourth of July leads to a significant increase in runaway dogs, resulting in July 5th being the busiest day of the year at shelters. “Fireworks can be incredibly stressful for pets and wildlife. Efforts to reduce the impact on cats and dogs can greatly reduce the likelihood that pets become lost from their families,” said Lindsay Hamrick, Director, Shelter Outreach and Engagement at the Humane Society of the United States.
Pet Supplies Plus Neighbors will now be able to save on Kradle as they stock up for the Fourth of July. Kradle recently partnered with Fetch Rewards, the nation’s No.1 consumer-rewards app, to give shoppers access to free rewards and other loyalty benefits for purchasing Kradle products from any retailer.
“At Fetch, our mission is to help people have fun and save money. We’re thrilled to be expanding our partnerships and offering shoppers even more ways to earn rewards on pet essentials,” said Dave Sommer, Chief Customer Officer, Fetch Rewards. “By partnering with Kradle, Fetch is increasing the accessibility to calming solutions during a high-stress time of year for dogs and pet parents.”
Kradle’s calming products for every dog and any anxious moment can be found in Pet Supplies Plus stores across the U.S.