October 29, 2020

Kradle Dog CBD Brand Gains Traction Since Launch in July

Kradle, the brand dedicated to CBD calming products for dogs, launched July 1 and in just three months on the market is gaining significant industry-recognized credibility for its innovative, purpose-built CBD solutions.

“In just one quarter’s time, we couldn’t be more thrilled with the progress we have made since launching Kradle,” said Matt Scarlett, co-founder and CEO of Coolhouse Botanics, the parent company of the new CBD dog brand dedicated to reducing stress in dogs. “From being a finalist for the Editor’s Choice Awards from Pet Product News, securing a major retail partnership with Pet Supplies Plus, winning the favor and helping calm top Instagram pets and just recently asked to dispel the confusion around CBD at this past weekend’s The Pet Summit, our team is working tirelessly to spread the good news of our unique CBD calming products for dogs.”

The Kradle Toppers product was recognized as an Editor’s Choice finalist by Pet Product News, identifying this innovative solution, one of three advanced and easy-to-use product delivery methods from Kradle. Informa Health & Nutrition, in September, included Kradle in its 2020 finalists for SupplySide NEXTY Awards. Winners of the NEXTY Awards represent brands that stand apart in wellness trends, in solving today’s health and sustainability problems, in ingredient innovation and in health impact.

Two Kradle senior leaders, Lee Mayberry, Chief Quality and Regulatory Officer and Brent Cooke, Chief Marketing Officer, were featured speakers at The Pet Summit, a virtual event held this past weekend, where they shared the science behind Kradle’s unique, patent-pending BotaniTek formulations that are based on broad-spectrum CBD.

Earlier this year, prior to the Kradle products being launched and publicly available, Pet Supplies Plus, agreed to sell multiple products throughout their store network, giving Kradle a strong retail footprint with availability in 430-plus Pet Supplies Plus stores in 31 states and on the company website. Kradle products are also available here.

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