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2025 Women in Pet

SUPERZOO Takeaways

Q&A Interview with Leslie Yellin, Executive Vice President, Multipet International

The Blog

July 8, 2026

Giddy Kitty™ Expands Distribution, Bringing Innovative Feline Enrichment Solutions to Independent Pet Retailers Across the Northeast

New partnership with Vermont Pet Food & Supply brings award-winning Giddy Kitty Purrsuits™ treat-toy system to independent pet retailers while supporting broader U.S. distribution expansion. As cat ownership continues to grow […]

July 8, 2026

RAWZ Introduces New Best Practices Resource for Independent Pet Retailers

New Toolkit Provides Actionable Strategies Focused on Customer Service, Education, Merchandising and Community Engagement RAWZ Natural Pet Food, a family-owned company dedicated to improving the lives of pets through minimally […]

July 8, 2026

BetterBone Reduces Prices by Nearly 20% Following Major Manufacturing Innovation and Operational Expansion

Award-Winning Plant-Based Dog Chew Brand Passes Manufacturing Efficiencies Directly to Retailers, Distributors, and Pet Parents Without Compromising Quality or Margins BetterBone recently announced nearly 20% lower pricing across its product […]

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