Matrix Partners, an award-winning brand strategy, design and communications firm that focuses exclusively on the pet product industry, has added Bio Detection K9 (BDK9) to its growing client roster. In addition to initial public relations and website development services, Matrix Partners will support BDK9, the global leader in canine Covid-19 detection, with an array of strategic, creative and communications services.
Bio Detection K9 is an Ohio-based company that specializes in the scientific research, development and implementation of canine detection services that address current threats such as Covid-19 and emerging threats of other biological contagions.
“We’re excited to have Matrix Partners as our marketing partner,” said Wade Morrell, CEO of Bio Detection K9. “After months of interviewing marketing agencies, I was sold when I met the Matrix team. I can clearly see they have the expertise and resources to help me dramatically grow my business.”
Matrix Partners has more than 30 years of experience working with pet product brands at every stage, from concept development and consumer research, to launch and beyond. Their team consists of pet industry-focused strategic, social media and public relations professionals, as well as talented designers whose work has won top honors in prestigious creative competitions including the Hermes Creative Awards, Graphic Design USA and the dotCOMM Awards.
“Bio Detection K9 is a one-of-a-kind company at the forefront of the fight against human host diseases, such as Covid-19, as well as virulent agricultural diseases. We are thrilled that they have chosen to work with Matrix Partners,” said Don Tomala, Managing Partner and President of Matrix Partners. “The fact that these canine professionals can be trained to screen for contagious diseases, such as Covid-19, is exciting and relevant news. We look forward to continuing to support both their human and agricultural bio-detection marketing needs.”