Matrix Partners recently announced that Craig Rogers has joined their team as Vice President of Consumer Insights.
As part of the Matrix leadership team, Rogers will employ cutting-edge quantitative and qualitative measurement tools to connect client brands to consumers. He’ll oversee market research and consumer concept testing and will be responsible for implementing data analytics to formulate brand positioning, as well as go-to-market strategies to increase market share and revenue. In addition, his extensive background in media management allows him to help Matrix’s clients efficiently navigate the rapidly transforming digital media landscape.
“Craig is a forward-thinking leader with experience in overseeing operations, sales, marketing, supply chain management and business strategy and we’re delighted to have him as part of our team,” said Don Tomala, Managing Partner at Matrix Partners. “As our business continues to grow alongside the thriving pet products industry, I’m confident that Craig’s expertise will make him an invaluable asset to our organization.”
With more than 30 years of experience, Rogers has a proven track record of successfully growing brands in the outdoor recreation and media industries. He has held President and Director level roles and has been recognized with multiple industry awards for growing revenue, audience and consumer engagement. He holds an MBA from Southern Illinois University, with a specialization in data analytics and artificial intelligence.