Matrix Partners, a Chicago-based branding firm that specializes in designing and implementing customized marketing programs for pet products brands, announced Hannah Kulas has joined as PR & Social Media Assistant.
As part of her role, Kulas works closely with the Matrix public relations and social media teams. Her responsibilities include writing press releases and social media content, scheduling and monitoring promoted content and approved ad spends, pitching story angles to editors and journalists and conducting influencer outreach on behalf of clients. She’s in charge of creating content for both trade and consumer audiences.
Additionally, Kulas plays a major role in expanding Matrix Partners’ exclusive shelter sampling program. To start, she is responsible for working with the firm’s proprietary network of more than 400 shelters nationwide to place clients’ products into VIP gift bags at thousands of shelter fundraising events such as walks, wine-tasting, galas and more. This allows Matrix to get their clients’ products into the hands of tens of thousands of pet lovers across the country for quick and easy in-home product trial.
Kulas is a graduate of DePaul University, where she earned a bachelor’s in Public Relations, Advertising and Applied Communication. While DePaul, she was an active member of PRSS (Public Relations Student Society of America).
“We’re thrilled to welcome Hannah to the team,” commented Beckie Tomala, VP Client & Creative Services. “At Matrix Partners, we are dedicated to delivering exceptional marketing results. We view adding Hannah to our team as a sign of our commitment to provide our pet product clients with the highest quality marketing support to help make their brands shine.”