Matrix Partners Expands Social Media Department

Matrix Partners has welcomed Brianna Weeks and Breea Cristofoli to its pet-focused marketing agency as Social Media Associates.

Weeks and Cristofoli will work closely with the agency’s Social Media Manager, Kelly Zenere Terek, to create engaging content across a variety of social media platforms, including Facebook, Instagram, X (formally known as Twitter), YouTube, LinkedIn, blogs and other up-and-coming channels. They’ll also help lay out and manage monthly budgets and content strategies designed to reach an engaged and targeted audience. Additionally, Weeks and Cristofoli will be responsible for increasing clients’ brand awareness and boosting engagement within each community.

“We’re thrilled to welcome Brianna and Breea to our dynamic team,” said Terek. “Their experience, creativity and innovative approach will play an instrumental role in boosting awareness, optimizing audience growth and elevating engagement for our clients.”

After earning a Bachelor of Fine Arts in Photography + Intermedia with a Minor in Strategic Social Media from West Virginia University, Weeks served as Social Media Coordinator at Pathfinder’s Advertising Agency. While there, she helped support all facets of the Social Studio from client and project management to content creation, ensuring the smooth operation of all social media engagements. She also worked as a Social Media Manager at MVMNT, where she helped craft effective brand strategies.

Cristofoli earned a Bachelor of Arts in Marketing from Columbia College Chicago. Prior to joining Matrix Partners, she worked as a Digital Marketing Coordinator at Pop Digital Marketing, where she created and managed all marketing efforts, including email and print design, social media campaigns and brand strategy for clients.