Matrix Partners Promotes Krista Ferry
Matrix Partners announced last month it had promoted Krista Ferry to Influencer & Branded Content Specialist. Since joining the Matrix team, she’s played a key role in driving the agency’s digital presence and engagement on behalf of its clients through strategic influencer partnerships and compelling branded content.
As part of her new role, Ferry will lead the company’s influencer program by growing relationships with existing influencers and onboarding new ones. She’ll create engaging campaigns on behalf of Matrix’s clients that will help elevate each brand. Ferry will also be responsible for tracking, analyzing and reporting performance metrics. By staying up-to-date on all industry trends and best practices, she’ll ensure Matrix’s influencer program stays ahead of the curve and continues to grow successfully.
“From day one, Krista has been an integral part of our team, consistently demonstrating enthusiasm, creativity and a deep understanding of the ever-evolving category of social media and content marketing,” said Alyson Brodsky, Public Relations Manager. “This promotion reflects her innovative approach, including her ability to identify emerging trends and establish meaningful relationships with influencers, which have played a pivotal role in the success of both Matrix Partners and our clients.”
Ferry began her career at Matrix Partners in 2020, first serving as PR & Social Media intern and then PR & Influencer Coordinator.