The full-service pet-centric marketing, communications and design firm, Matrix Partners, was recently awarded a Hermes Creative Award; an international award program aimed at celebrating professionals involved in the writing and designing of traditional materials, programs and emerging technologies.
Matrix Partners was acknowledged in the category of Website Design, specifically pointing out the new website produced for Charlee Bear, a leading brand for dog treats. Matrix Partners’ creative department enhanced the navigation system and functionality of the website, constructing a more user-friendly platform. The site features easy access to detailed information about products and the company’s dedication to animal shelters and service dogs.
Alongside improving Charlee Bear’s website, Matrix Partners created a new packaging design to provide unity between its Charlee Bear Original Crunch and Grain Free Crunch dog treat lines. With these new designs, Matrix Partners received an honorable mention in the category of Packaging Design within the award program. This new packaging provides a window positioned on the outside of the bags so customers can see exactly what they are purchasing. Further enhancements include Charlee Bear’s tagline, “Beary tasty treats!” displayed on the packaging along with treat flavors and key call-outs including Made in the US and less than 3 calories per treat.