September 28, 2022

Matrix Partners Welcomes New Client

Matrix Partners is excited to announce that Rover’s Wellness, the manufacturers of organically grown true broad spectrum hemp oil products, has joined their growing client roster.

According to Kristy Boulos, Vice President & Account Supervisor at Matrix Partners, “Rover’s Wellness is committed to developing top quality and highly beneficial products for pets and we’re delighted to work with a brand that’s dedicated to helping pets live their best lives possible.”

The industry’s go-to full-service agency for all things pet will utilize their creativity and expertise to provide a variety of services to Rover’s Wellness, including design and sales support. Matrix’s team of award-winning designers have been hard at work bringing the brand to life with eye-catching package designs for their recent product rollouts, as well as new sales materials. The team also designed trade show booth graphics, new product showcases and produced a series of training videos for the brand to share with their retail partners as well as potential customers.

“When it comes to selling CBD products, education is key,” Boulos said. “That’s why our team was eager to work with Rover’s Wellness to create these training videos. These videos provide retailers with fundamental information to communicate to their customers, including the unique benefits of the brand and how their products differ from others in the space. These videos also help customers differentiate between products on shelf and online.”

Rover’s Wellness has also signed on for the agency’s influencer marketing, social media and trade public relations programs. By writing and distributing press releases announcing upcoming products and company news, facilitating interviews, coordinating product trials with influencers and creating engaging social media content, Matrix is helping to raise brand awareness among an audience that includes hundreds of thousands of consumers, retailers and distributors combined.

Rover’s Wellness offers products that feature organically grown true broad spectrum hemp oil with naturally occurring CBD. Grown in the USA, its hemp is extracted utilizing cutting-edge technology for a premium finished product that is THC free. Rover’s Wellness tests its oil before and after production and posts third party lab results on its website, giving pet parents extra peace of mind knowing exactly what they are giving their pets. Rover’s Wellness donates 5 percent of their proceeds to Cancer Research for Pets.

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