Matrix Partners, a full-service agency focusing exclusively on pet product marketing, has earned another Hermes Creative Award for its work in creating the PawZ Dog Boots website, which went on to compete against about 6,000 other entries. The Hermes Creative Awards honor creative professionals striving for excellence through originality, quality and execution. Featured are creative works from categories involving the writing and design of traditional and emerging media.
A Gold Hermes Award was given to Matrix Partners for the exemplary website they redesigned on behalf of their new client, PawZ, a company committed to keeping dogs’ paws healthy and clean. This project included designing, programming and SEO to facilitate a heightened customer experience.
“Our design team worked hand in hand with PawZ to optimize content and elevate search engine rankings. We also incorporated testimonials from pet owners, and even added a live Facebook feed to the homepage to make their social media presence more prominent,” said Rebecca Tomala, Vice President of Matrix Partners. “Any addition or renovation to the site was carefully coordinated to enhance the general site experience for visitors and make it easier for them to connect with the product. We also wanted to seamlessly direct consumers to both e-commerce sites and brick & mortar stores.”
Aside from general website improvement, PawZ’s intent was to introduce the brand’s new line of SaniPaw Spray & Wipes by generating influential content and presenting it in an eye-catching manner. Matrix Partners achieved this by updating the homepage slideshow and banners to feature the new line and by creating a product intro page. With these initiatives in place, the Matrix team was able to subtly advertise PawZ’s freshly released line without compromising the site’s functionality and efficiency.