Matrix Partners has teamed up with CocoTherapy, a vet-recommended organic virgin coconut and MCT oil brand. The award-winning marketing and communications agency will provide social media support to the family-owned, USDA-certified coconut oil company.
Matrix Partners will help CocoTherapy grow their social media presence, on Facebook specifically, by developing content and ads exclusively for the brand’s audience. By utilizing their expertise in managing pet brand social media accounts and keeping up with current trends, the Matrix team will raise brand awareness and connect with current and potential consumers.
Charisa Antigua, CEO and Chief Science Officer and her sister Carmina O’Connor, President and Co-Founder, were inspired to start CocoTherapy in 2009 after they were unable to find a high quality and therapeutic-grade oil for their beloved Yorkie, Violet. Coming from a coconut producing family, they grew up with a knowledge and understanding of the potent healing power of coconut oil, and the meticulous attention to detail that goes into making it. Today, the brand’s products feature 100 percent organic and non-GMO coconuts harvested from their family’s farm, which has existed for three generations.
“From the start, it was clear that CocoTherapy’s values and goals aligned closely with our own,” said Kristy Boulos, Vice President and Account Supervisor at Matrix Partners. “We’re thrilled to work with such a transparent brand whose unique lineup of products can help animals with a variety of health issues. Our team looks forward to aiding in their growth and development.”
From Organic Coconut Chips to Coco-Carnivore Meatballs, CocoTherapy offers a variety of products that can be used for general pet health, like immune system support and weight management or more specific health conditions, such as acid reflux and thyroid imbalance.