Milk-Bone Teams up with Upcoming SUPERMAN Movie and Krypto the Superdog
Milk-Bone has launched its limited edition Milk-Bone SUPERMAN Box, just in time for the biggest film of the summer, DC Studios’ SUPERMAN, distributed by Warner Bros. Studios and featuring Superman’s beloved four-legged sidekick, Krypto the Superdog. This collaboration celebrates the connection between dogs and their humans – just like the bond between Krypto and Superman.
The limited-edition packaging features iconic Superman artwork and is filled with the classic Milk-Bone dog biscuits loved by generations of dogs. In addition, Milk-Bone will be releasing a limited-edition comic book, inspired by Superman’s sidekick and best friend, Krypto.
“For more than a century, Milk-Bone has been trusted to help pet parents make everyday moments with their dogs feel extraordinary,” said Gail Hollander, CMO at J.M. Smucker. “Now, with the SUPERMAN partnership, Milk-Bone is honoring the strength, loyalty and love that our four-legged companions show us every day.”
The Milk-Bone SUPERMAN Box will be available at major retailers and online beginning May 2025, available in 24 oz. SUPERMAN will soar into theaters and IMAX nationwide on July 11, 2025.
For more information, visit Milk-Bone.