Tractor Supply Company and reigning ACM Entertainer of the Year Miranda Lambert’s MuttNation Foundation have launched the Relief for Rescues Fund.
Through March 12, customers can donate to the Tractor Supply and MuttNation Relief for Rescues Fund during checkout at any Tractor Supply store location, online at TractorSupply.com or via the Tractor Supply mobile app. The fund will generate financial support for shelter animals impacted by disasters such as floods, fires, hurricanes and tornadoes as well as in hoarding situations, enabling more efficient response times to support animals in immediate need.
“We are very proud of our longstanding partnership with Miranda and MuttNation and look forward to doing our part to help sustain the important work of Relief for Rescues,” said Kimberley Gardiner, SVP, Chief Marketing Officer at Tractor Supply. “Many people don’t realize the challenges that shelters face in the aftermath of an emergency or disaster. Relief for Rescues provides them with vital support and resources, ensuring that animals receive the care and essentials they need during these critical times.”
MuttNation Foundation has supported shelters and shelter animals since 2009. Lambert herself was boots-on-the-ground in Houston, TX following Hurricane Harvey in 2017, transporting animals and assisting local response teams however possible.
“It’s really no longer a question of ‘if’ – it’s just a matter of ‘when’ the inevitable will happen and MuttNation and Tractor Supply want to be ready to help shelter pets in times of crisis,” said Lambert, who was honored by TIME as one of 2022’s most influential people in the world in recognition of her advocacy. “We know it’s not easy to see the road back after a major disaster. We want to provide a ray of sunlight after the storm.”
Tractor Supply and MuttNation Foundation have collaborated on multiple initiatives since 2019, including MuttNation’s Mutts Across America program, providing grants to animal shelters nationwide. Tractor Supply is the exclusive retailer of MuttNation pet products. A percentage of all MuttNation sales go to the MuttNation Foundation to further support its mission to promote and facilitate adoption of shelter pets.