German pet food maker, Mera Tiernahrung GmBH, has partnered with global leader in packaging and paper, Mondi, to expand its product line to include a new type of dog food with semi-moist croquettes. Mera realised that this type of pet food would require bespoke packaging to keep the chewable morsels fresh and moist for the duration of the product’s life span, while also being sustainable by design.
Using Mondi’s customer-centric approach EcoSolutions, which helps clients find the most effective and sustainable way to protect their products, Mondi recommended a packaging for Mera that addressed the practical aspects of food preservation without compromising on sustainability.
Mondi’s FlexiBag Recyclable is a mono-material, polyethylene-based product with a barrier that is fully recyclable. The 12.5 kg bag is the largest of its kind using recyclable packaging in the pet food sector.
The bag has a tight seal to ensure long-term freshness and protect the pet food inside, and is fitted with a valve to allow air to escape when palletising the bags. The reclosable zipper makes it easy for the consumer to handle, and the attractive matte-lacquer external finish makes the packaging stand out on the store shelf.
Institute cyclos–HTP GmbH, the Institute for Recyclability and Product Responsibility, independently tested and certified the material, rating it as 95 percent recyclable in those areas where suitable recycling infrastructures are in place.
“The adoption of FlexiBag Recyclable for this application advances Mera down the path toward increased sustainability. Sustainability is a top priority for us, and working together with Mondi to make our packaging better for the environment was a logical next step to help meet our goals. Mera is the first company in the pet food sector to be certified by the TÜV Rheinland according to the ZNU standard of sustainable management,” said Mera Managing Director, Felix Vos.
According to the Mondi/Dow Premium Pet Packaging survey, customers are beginning to pay more attention to the bag along with what’s inside it. In the same study one in three pet owners claimed they would switch to a brand that offers more sustainable packaging.