Mondou Raises $500,000 for MIRA Foundation

Mondou, a loyal partner of MIRA Foundation for decades, has announced that it raised a total of $500,000 for the second consecutive year during the 8th edition of its Mondou Mondon campaign for the MIRA Foundation, which was held in the 80 Mondou stores across Quebec as well as online at Mondou, from Sept. 29 to Nov. 13.

This represents $50,000 more than the initial target, set at $450,000, bringing the total amount of donations raised to more than $3 million since the launch of this initiative in 2015.

“Once again, we would like to warmly thank our partners, suppliers, collaborators and employees, as well as Quebecers for their overwhelming generosity which has enabled us to support MIRA for many years now,” said Pierre Leblanc, Mondou’s General Manager. “The organization contributes to the quality of life and well-being of thousands of individuals with visual or physical impairments or with autism spectrum disorders. This outpouring of generosity is all the more remarkable, considering that each and every one has to cope with an economic environment marked by inflation and the increasing cost of living. Since it was founded in 1938, Mondou has been committed to supporting a number of causes dedicated to animal welfare and to the community, such as the Mondou Mondon campaign for the MIRA foundation, which has become a yearly tradition.”

This year, Mondou invited the public to participate in this initiative though various means, either by visiting one of the Mondou stores or by visiting Mondou. Customers could purchase the new Woof Pack box, which combines an assortment of dog treats and toys ($23.99), the Mondou emergency keychain with a “Save my pet” card ($6.99), the MIRA 2023 calendar ($6) or the adorable Mira plush toy ($14.99). Depending on the product, all or part of the profits of the sale were donated to MIRA.

The donations received as part of the Mondou Mondon campaign will be directed, among other things, towards training MIRA dogs and assisting their foster families, trainers and beneficiaries. To support this organization, which does not receive government subsidies, Mondou also donates more than 110 tons of food each year to the MIRA Foundation to help feed its guide dogs and service dogs.

In this same spirit, starting Dec. 1, the first-ever Mondou Mondon campaign for the CHUV (Centre hospitalier universitaire vétérinaire) will launch. This new initiative aims to raise funds to help the educational institution acquire new equipment to remain on the cutting edge of technology in the field of animal care.

In addition to its Mondou Mondon campaign for the MIRA Foundation, Mondou has been organizing the Mondou Mondon for shelters campaign, which raised nearly $1 million throughout the last five years. As a firm believer in responsible adoption, Mondou has inaugurated four adoption zones for cats from rescue shelters at its Saint-Jérôme, Anjou, Saint-Jean-sur-Richelieu and Joliette store locations since April 2019.

For more information, visit Mondou.