Mrs. Meyer’s Clean Day Launches New Pet Care Line and ‘Oopsurance’ Platform

Mrs. Meyer’s Clean Day launched its brand-new pet care line, Mrs. Meyer’s for Pets, including six new products in delightful new scents made with people and pets in mind. In celebration of the line, Mrs. Meyer’s for Pets introduces “Oopsurance,” a new limited time initiative to help pet parents forgive and forget their pet’s messes quicker.

As consumer demand for pet care continues to grow, Mrs. Meyer’s for Pets expands the brand’s garden-inspired portfolio of trusted home cleaning and personal care products with a thoughtfully crafted line of pet cleaning and dog and cat grooming products.

Introducing Mrs. Meyer’s Oopsurance: Lessons from Pets
Pets teach us valuable lessons – joy is simple, personal space is overrated and everybody oops sometimes.

With Oopsurance, pet owners can file a claim at MrsMeyers.com/oopsurance by submitting a photo of their pet – whether it’s a curious kitten caught mid-pounce or a playful pup with an innocent “who, me?” face – and share a lesson learned from their pet from the oops moment. An Oopsurance agent will evaluate the claim and send a remedy via e-mail – a coupon for product from the Mrs. Meyer’s for Pets line. The first 1,000 eligible submissions received by April 30, 2025, will receive a free product from the new pet care line, with additional qualified entries receiving exclusive coupons for Mrs. Meyer’s for Pets*.

Content creator, reality TV star and proud pet-parent Becca Tilley and her dog Phoebe are partnering with the brand to celebrate the unpredictable joys of pet ownership. “Being a pet parent means embracing every oops and loving unconditionally – something my dog Phoebe has taught me time and time again. I love that Mrs. Meyer’s for Pets creates a way for pet owners to focus less on the oops and more on the moments that matter.”

Mrs. Meyer’s for Pets: Hardworking Pet Keeping
Crafted with odor neutralizing technology to tame pet smells and stinks right at the source rather than masking them, Mrs. Meyer’s for Pets features delightful scents made with people and pets in mind – Coconut Leaf and Orange Blossom for cleaning products and White Peach and Sweet Chamomile for the grooming line. These products feature USDA biobased formulas, are certified cruelty-free by Leaping Bunny and packaged in and are packaged in recyclable bottles that are made from at least 70 percent recycled plastic.**

Mrs. Meyer’s for Pets lineup includes:

• Pet Cleaning Products:

• • Pet Multi-Surface Cleaner: The Pet Multi-Surface Cleaner is tough on everyday pet messes and accidents but friendly on whiskers and paws. It’s made to be used on multiple types of hard surfaces like floors, crates, tiles and artificial turf. The cleaner is made with active probiotic micro-helpers and odor neutralizing technology that neutralizes smells and stinks. 
  • Pet Stain & Odor Fighter: The Pet Stain & Odor Fighter fights pet stains and odors for up to 7 days with the power of probiotics and odor neutralizing technology for all your soft surfaces—from carpets, rugs and couches to bedding, upholstery and clothing.
  • Pet Odor Neutralizer: The Pet Odor Neutralizer features odor neutralizing technology that tames lingering pet stinks and smells and adds instant freshening to the air and hard-to-wash fabrics including carpets, rugs, upholstery, bedding and clothing.
  • All Mrs. Meyers pet cleaning products are:

• • • Made With: Active Probiotic Micro-Helpers, Odor Neutralizing Technology, Essential Oils.
    • Made Without: Bleach, Hydrogen Peroxide, Parabens, Phthalates, Glycol Solvents.
• Pet Grooming Products:

• • 3-in-1 Dog Shampoo: Created just for dogs, this pH balanced and veterinarian tested formula gently cleanses, conditions and deodorizes your four-legged friend’s skin and coat, while adding extra shine.
  • Dog Deodorizing Spritz: Dog Deodorizing Spritz is an easy, no rinse spritz featuring a gentle, pet friendly formula that conditions coats and adds shine with just a few sprays. The gentle and soft spritz makes it easy to keep your dog feeling and smelling fresh.
  • Cat Deodorizing Spritz: An easy, no rinse spritz made just for cats. This gentle formula conditions, coats and adds shine with just a few sprays, while the soft spritz makes for an easy application so even scaredy cats won’t be spooked by the sound or feel.
  • All Mrs. Meyers pet grooming products are veterinarian tested and:

• • • Made With: Oat Extract, Aloe Vera, Chamomile, Essential Oils, Odor Neutralizing Technology.
    • Made Without: Sulfates, Parabens, Phthalates, Artificial Colors.

Mrs. Meyer’s for Pets is now available at MrsMeyers.com and national retailers both in-store and online, including PetSmart, Amazon.com and Chewy.

*The first 1,000 qualified submissions will receive free Mrs. Meyer’s for Pets products, with all following eligible claims receiving exclusive coupons for discounted products until April 30, 2025. Limit one submission per household. Additional terms and conditions apply. See Official Rules for full details.

** Product packaging is recyclable minus triggers