Bond Pet Foods, the Boulder, CO-based leader in creating cultured meat proteins via fermentation for pet food applications, has announced that Grammy-nominated musician and life-long animal advocate, Sia Furler, joins its purpose-led team as investor and advisor. In this role, Furler will partner with Bond to advance and inspire a more humane, responsible food future through a variety of social and digital marketing initiatives.
Furler has dedicated much of her life advocating for animals, as seen in her involvement with charities such as the ASPCA and the Best Friends Animal Society – and frequently lends her voice to bring awareness to the plight of animals including co-narrating the film Dominion, a documentary on the ills of factory farming, with notable names Joaquin Phoenix and Rooney Mara.
Bond Pet Foods was founded in 2017 with a mission to create more sustainable, responsible and humane food by reimagining meat – the mainstay of our pets’ diets. Dogs and cats are voracious consumers of animal proteins. However, studies show that the production of meat and meat by-products for their consumption has an oversized, negative impact on the environment.
Bond is solving for this by employing a technology known as precision fermentation to produce nutritionally complete, nature-identical chicken, beef, fish and other meat proteins for pet food applications. This process is routinely used to make ingredients for everyday products such as enzymes for cheese – no animal farming required. Venture-backed by leading funds in the food-tech and alternative protein space including Lever VC, Agronomics and KBW Ventures – and now Furler – Bond is poised to accelerate its meat protein portfolio development in the months ahead.
“As a devout animal and environmental advocate, I’m inspired by Bond Pet Foods’ mission and believe their company is the future for sustainably-led protein in pet food,” said Sia Furler, Bond Pet Foods investor and advisor. “If America’s dogs and cats were their own country, their consumption of meat products alone would rank fifth in the world. I am eager to lend my voice and support to a brand that’s re-imagining a cruelty-free future for all animals.”
In the months ahead, Bond and Furler will collaborate on social, digital and product initiatives that invite the public to learn more about Bond’s mission, its innovative approach to meat protein production and inspire a new dialogue around responsible dog and cat nutrition.
“We’re honored to welcome Sia and her deep passion for animals into the Bond family,” said Rich Kelleman, Co-Founder and CEO of Bond Pet Foods. “We believe her voice and creativity will help us further educate and excite the world about a new, better, more sustainable way to feed our pets.”