March 9, 2023

MySizeID for Pets: MySize to Launch AI-Driven Sizing Solution for $5 Billion Pet Clothing Market

MySize, Inc., an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced its MySizeID apparel sizing solution will soon be available for the $5 billion pet apparel market, including for dogs and cats.

MySize is leveraging its position as one of the world’s leading digital sizing solution providers with MySizeID and Naiz Fit, which are now used by leading apparel brands globally, providing hundreds of thousands of size recommendations for consumers annually.

The pet apparel market is projected to grow to an estimated $7 billion in 2028 driven by rising pet ownership worldwide, pet humanization, growing demand for sustainable pet clothing and an increasing number of brands, including new dog apparel brands and well-established human brands now designing for the pet market. The dog segment is expected to continue to dominate the market.

Human fashion brands now offering pet apparel include Urban Outfitters, H&M, Moschino, Moncler and Ralph Lauren. As with human brands, pet apparel shoppers are making sustainability a priority. By providing an accurate size recommendation, MySizeID reduces size-related returns for online apparel shoppers and associated environmental impacts. These sustainability benefits can now be extended to pet apparel purchases.

“The tremendous variety of dog breeds, sizes and proportions underscore the need for an easy-to-use, mobile phone-based sizing solution,” stated MySize CEO and Founder, Ronen Luzon. “As an increasing number of pet parents are purchasing apparel for their four-legged life companions, choosing the right size has not been easy.”

“We believe MySizeID will be the first pet apparel sizing solution on the market, based on our assessment, and we look forward to working with innovative pet apparel retailers that aim to improve their consumer journey and sustainability.”

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