January 24, 2025

Natoo Pet Foods Expands Sales Team with New VP of Sales

Natoo Pet Foods has welcomed Joel Katz as the new Vice President of North American Sales. With more than 30 years of executive experience in the pet industry, Katz’s expertise in sales strategy and innovative marketing management skills will help propel Natoo’s revenue growth to new heights.

In this new role, Katz will lead Natoo’s sales initiatives and develop comprehensive strategies that align with Natoo’s overall business objectives. Additionally, he’ll be responsible for building and maintaining relationships with clients and stakeholders on behalf of the pet nutrition brand, further solidifying its position as a leader in the pet food industry.

“Joel’s deep industry knowledge will be instrumental in expanding Natoo’s presence across North America, and we’re excited to have him as part of our team,” said Fernando Maluf. “His passion for improving the lives of pets, coupled with his impressive professional background, makes him the perfect fit for our team. We are confident that his expertise will contribute greatly in accelerating our revenue growth.”

Katz holds a Bachelor of Business Administration in Business, Management, Marketing and Related Support Services from Baruch College. Prior to joining Natoo, he served as VP of Business Development and Chief Commercial Officer at Health Extension Pet Care.

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