Natoo Teams Up with SLA Brands to Accelerate Growth in North America New Partnership Expands Natoo’s Reach Across Key Retail and Distributor Channels
Natoo Pet Foods, known for its science-based nutrition and innovative approach to pet wellness, has announced a new partnership with SLA Brands, the pet industry’s leading North American sales management firm. The collaboration will support Natoo’s continued growth and expansion across the US and Canada.
SLA Brands is recognized throughout the pet industry for its proven track record of driving market growth and building lasting partnerships between manufacturers, distributors and retailers. By joining forces with SLA, Natoo aims to accelerate its visibility in the pet specialty channel and make its growing line of Crunchy Biscuits and Meal Toppers accessible to more pet parents across North America.
“We’re excited to work with SLA Brands and leverage their deep industry expertise to build on Natoo’s momentum,” said Fernando Maluf, Executive Vice President of Natoo Pet Foods. “Their relationships and insight into the retail landscape make them an ideal partner as we continue expanding our footprint and advancing our mission to support pet health and happiness.”
SLA Brands will represent Natoo Pet Foods across North America, leveraging its extensive network to strengthen retail partnerships and drive continued growth in the pet specialty channel.
To learn more about Natoo, please visit www.NatooPetFoods.com.
About Natoo Pet Foods
Natoo was developed by PremieRpet—Brazil’s pioneer in super premium pet food—for US pet parents seeking natural, high-quality nutrition. Crafted at the company’s own LEED Gold-certified, 100 percent solar-powered facility in Brazil, Natoo products are made with ethically sourced ingredients and held to the highest safety and quality standards.
A Pet Sustainability Accredited Business and ClimatePartner certified, Natoo is committed to Better Pets. Better Planet.™ The brand actively reduces its environmental impact by planting hundreds of eucalyptus trees annually and preventing 16,000 tons of CO₂ from entering the atmosphere. As a Jaguar Friend company, Natoo supports conservation of the Pantanal wetlands and efforts to protect thousands of jaguars from extinction. Beyond nutrition, Natoo invests in veterinary education, supports pet adoption programs and contributes to children’s medical care in underserved communities. The brand is also SQF Certified under the Global Food Safety Initiative and holds the Polen Seal for offsetting 100 percent of its packaging through recycling. To learn more, visit www.NatooPetFoods.com.