Nature’s Logic Becomes First Pet Food Company to Join American Sustainable Business Council

Nature’s Logic, the pioneer creators of 100 percent natural pet food with NO synthetic vitamins, has become the first pet food company to join the American Sustainable Business Council (ASBC), the leading business organization advancing the power of business for a just and sustainable world. ”

Nature’s Logic is a stellar addition to the 250,000 responsible businesses represented by the American Sustainable Business Council,” said Jeffrey Hollender, CEO and Board Chair, ASBC. “With its Clean Food, Clean Energy program and sustainable packaging, Nature’s Logic is perfectly aligned with ASBC’s policy focus and exemplary of how American business innovation can help to build a vibrant, broadly prosperous, sustainable economy.”

Named as a Top-20 Sustainable Brand by the Pet Sustainability Coalition, Nature’s Logic is among leading companies that integrate environmental and social practices.

“As a proud member of the American Sustainable Business Council, Nature’s Logic can now more broadly fulfill our role in advancing our mission – to apply the logic of nature to everything we touch,” said David Yaskulka, CEO Nature’s Logic.

Sustainability is not only a tenet of Nature’s Logic mission but a key factor in the company’s growth. Nature’s Logic was named to the 2020 Inc. 5000 America’s fastest-growing privately held companies list, ranking #251 in Consumer Products & Services.

Nature’s Logic aspires to a sustainable business model with programs and practices that include: 

• Clean Food, Clean Energy: As part of its Clean Food Clean Energy Program, Nature’s Logic purchases 1 kWh of renewable energy for every pound of pet food Nature’s Logic sells.
• Sustainable Packaging: Nature’s Logic’s Distinction™ line, and its newest treat line, are packaged in Certified Plastic Neutral bags, the first in the pet industry. The company has also started incorporating packaging made with Post-Consumer Recycled materials.
• 100 percent Renewable Powered: Nature’s Logic headquarters is powered by 100 percent renewable electricity, as is the manufacturing of its dry pet food and bags and newest treats.
• Top-20 Sustainable Brand: Accredited as a Top-20 Sustainable Brand by the Pet Sustainability Coalition Positive Impact Program, designating Nature’s Logic as a leading sustainability-company that integrates environmental and social practices that benefit pets, people and the planet. The program is based on rigorous metrics and measured against United Nations Sustainable Development Goals.
• MSC-Certified Seafood: Nature’s Logic Distinction™ Grain-Free foods contain Marine Stewardship Council (MSC) certified sustainable seafood that meets the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.
• Philanthropy on Mission: The Greater Good Nature’s Voice Awards, created by Greater Good Charities and Nature’s Logic, amplifies the voice and impact of sustainability non-profits and advocates around the globe by recognizing environmental leadership.
• Think Global, Shop Local — Nature’s Logic is a staunch advocate for local independent retailers, supported by its highest-quality line Distinction, which is offered for sale exclusively in local stores.

“ASBC and Nature’s Logic are aligned to help expand the eco-system of environmental partners, customers, retailers, distributors and team members that are fueling the movement to a greener, sustainable economy,” said Yaskulka.