Nestle Purina and GBS Partnership

According to media reports, Good Boy Studios, a global technology company and creator of Pet Parade, has partnered with Nestlé Purina PetCare to provide consumer insights to support Purina’s digital initiatives. Within the partnership, Purina will deploy Good Boy Studio’s proprietary Pet Parade marketing platform to support expansion.

Official statements read: “It is very rare to find a partner with expertise in building complex data and technology solutions while at the same time understanding how to craft compelling consumer experiences. Good Boy Studios checks all of those boxes for us,” said Aaron Griffin, Director of Digital Operations and Delivery at Purina. “We are excited to be working with their talented team and the Pet Parade platform.”