New leadership at FreshPet
Just in time for Freshpet’s 20th anniversary, the company has announced new leadership to prepare for the years ahead.
Nicki Baty will be their new President and COO. Baty will succeed Scott Morris, Freshpet’s co-founder, who will transition to an advisory role.
“When we started Freshpet nearly 20 years ago, we simply wanted to build the kind of pet food company we wished existed. We believed pets deserved fresh food, retailers deserved a better partner, and employees deserved a company with a real sense of purpose,” Morris said. “What happened next exceeded what we originally imagined. I have had the privilege of working alongside extraordinary people to build something that matters—to pets, pet parents, employees, partners and communities.”
“Looking around today, I could not be more confident in Freshpet’s future. We have a talented team, a strong business and tremendous opportunities ahead of us,” he added. “Freshpet has been an amazing adventure. I am incredibly proud of what we have built together and proud to leave a great company and great business in the hands of an amazing group of people. The leadership team, employees and partners who will carry Freshpet forward are ready to write the next chapter. While I am transitioning away from my operating responsibilities at Freshpet, I plan to remain supportive however I can in the years ahead. I look forward to watching Freshpet continue to grow, innovate and make an even bigger impact on pets and the people who love them.”
As Freshpet enters its next chapter, Baty’s appointment positions the company for continued growth, innovation and impact across the fresh pet food category.