Adding another way for pet owners to interact with their pets, Petcube announced at CES, Las Vegas that it plans to enable its products – Petcube Play and Petcube Bites – with a new pet detection technology, using AI to recognize pets and initiate calls and selfie videos. The feature is expected to be released in Spring 2018.
What makes this feature stand out is technology allowing pets to initiate contact with their owners. Once a device detects the pet is in front of its camera, it will trigger a video recording which will then be sent to the owner as a notification on the Petcube App. The owner can then choose to accept the video call request, save the selfie video on their device or the App for later viewing or share it on social media.
“As connected pet gadgets and voice-enabled products are taking off, we’re excited to lead the way in connecting pets to the Internet and enabling pet-human remote communications,” said Yaroslav Azhnyuk, CEO and co-founder of Petcube. “By 2022, we estimate 40 million pet households will use a connected pet device. Petcube should be in every pet parent’s home,” he added.
Petcube products are available in more than 18 countries and sold in more than 5,000 retail locations. In October 2017, the start-up raised $10 million in Series A funding from Almaz Capital, AVentures and Y Combinator, with participation from other investors. While it is upbeat about its future in the industry, the company, hasn’t shared consumer numbers or revenue at this time.