Nextdoor Partners with Purina’s Beggin’ Dog Treat Brand, Enhancing Halloween Treat Map to Include Dog Treats

Nextdoor, the neighborhood network, launched its annual Treat Map to help neighbors get in the Halloween spirit and take part in their communities. Celebrating a milestone 10-year anniversary, the Treat Map enables neighbors to easily add their home to an interactive, seasonal map to showcase how they will be celebrating this Halloween. For the first time ever, Nextdoor has partnered with Beggin’, Purina’s beloved dog treat brand, to create a bespoke map experience in the US for pets and pet-lovers alike.

“The Treat Map has surprised and delighted neighbors around the world for the last ten years and we’re thrilled to add a new level of excitement for pet-loving neighbors in the US through our partnership with Beggin’,” said Emma Mondolino, Head of Nextdoor Create. “The Treat Map gives neighbors a way to celebrate and interact with one another both online and offline. With more than 75 percent of Nextdoor neighbors being pet owners, it’s a natural and compelling evolution of the map to introduce a new, pet-friendly integration.”

Neighbors have the ability to pin their home on the Treat Map and can then explore the interactive local guide to find their favorite streets for treats and Halloween decor. For the first time, a unique pet-friendly pin will be available to neighbors in the US, ensuring pet owners or pet-welcoming neighbors can include their furry friends in the trick-or-treating fun.

“We’re so excited to partner with Nextdoor and make the Treat Map dog-friendly for the very first time,” said Tim Brunt, Senior Brand Manager, Purina. “We know that dogs go bonkers for Beggin’ so it’s exciting that we can show families exactly where to stop on their Halloween trick-or-treating route so their doggo can get the mouthwatering treats they crave.”

The 10th anniversary Treat Map includes a suite of new features throughout October, including:

• Share if you are handing out dog treats: In addition to the traditional pins of handing out candy and decorating in ghoulish adornments, neighbors can share if they’ll be giving out dog treats for furry trick-or-treaters on Halloween night by selecting the Beggin’ pin on the map. This feature is only available to neighbors in the US.
• Explore the Treat Map in Nextdoor’s Discover: The Treat Map can now be found within Nextdoor’s Discover, offering a more visible experience on the main navigation in one of the features that neighbors use most.
• Add a description to share ghoulish details: When adding their home to the Treat Map, neighbors can include a description for the first time. Now trick-or-treaters can plan their route around the homes with sought after king-sized candy bars or which haunted houses will attract the most fright seekers. Adding your home to the Treat Map will also create a post in the Nextdoor newsfeed to encourage more neighbors to participate in the Halloween festivities.

Neighbors love to include their pets in holiday celebrations and incorporating their pets in Halloween festivities is becoming more of a norm. According to a recent Nextdoor poll of more than 36,000 neighbors in the US, nearly 25 percent of neighbors celebrate the season’s festivities with their furry friends by dressing up their pets in costume, nearly 14 percent bringing their pets on their trick-or-treating route and nearly 13 percent handing out pet-friendly treats for visiting animals. Neighbors can stock up on Beggin’ treats before the big night by clicking here. With real meat as the No. 1 ingredient, these treats are always made with real bacon and no FD&C Colors. To learn more about Purina Beggin’ products, click here.

The Treat Map will be available in the US as well as a selection of Nextdoor’s international markets including the United Kingdom, France, the Netherlands, Italy, Spain, Australia and Canada. The global Treat Maps will launch throughout October and include pin selections based on local Halloween traditions. The pet friendly pin by Beggin’ will be available in the US through Halloween night.

Neighbors can find the Treat Map in the Discover section of the Nextdoor app or by visiting Nextdoor.