Now Fresh Good Gravy Among Petcurean’s Newest Innovations at SUPERZOO 2024

Petcurean, the award-winning manufacturer of premium pet food brands Go! Solutions, Now Fresh, Gather and Summit, will be showcasing their latest product innovations at SUPERZOO this week. Notably at this year’s trade show, Petcurean’s team of expert nutritionists will be on location to debut Now Fresh’s refreshed brand aesthetic and to introduce their newest product, Now Fresh Good Gravy, a bone broth coated kibble available in four flavors for all breed and small breed adult dogs.

Recent market research shows that pet parents have expressed interest in a pet food product that has the capacity to be served either dry or wet, and they are attracted to the concept of bone broth coated kibble, in particular for its hydration benefits. Now Fresh Good Gravy is an innovative new kibble product formulated by expert nutritionists to meet increasing consumer demand for a versatile wet or dry food. This minimally processed recipe can be served dry or mixed with water for hydrating bone broth gravy – it’s one kibble, two ways.

“We are always committed to putting pets first in everything we do, and all of our recipes and product innovations are always created with this in mind,” said Theresa Lantz, Companion Animal Nutritionist at Petcurean. “We are thrilled to debut Now Fresh Good Gravy at SuperZoo this year and to bring an innovative new product to market that will enhance the mealtime experience for pet parents and their precious pets while also providing complete and balanced nutrition using fresh, natural and healthy ingredients.”

Available in four different flavors for all breed and small breed adult dogs, Now Fresh Good Gravy features 100 percent fresh meats and fish for easily digested protein and contains no by-product or meat meals, added artificial flavors, colors or preservatives. They will be sold online and at select specialty retailers in Canada and the US starting fall 2024 and are available in 3.5-lb, 12-lb (small breed only) and 22-lb recyclable bags ranging from $19.99-$87.99 USD.

In addition to the launch of Now Fresh Good Gravy, Petcurean’s Go! Solutions brand is expanding its collection of solutions-oriented recipes with the addition of four new functional food recipes for dogs and cats. These are:

• Go! Solutions Weight Management + Joint Care Grain-Free Salmon Recipe for Dogs, which contains up to 38 per cent less fat than other dry dog foods in the Go! Solutions collection, plus L-carnitine for fat burning, New Zealand green mussels, glucosamine and chondroitin, among other functional ingredients.
• Go! Solutions Weight Management + Joint Care Grain-Free Salmon Recipe for Cats, formulated for weight control and mobility support, including ingredients like tasty chicken cartilage, which is a natural source of chondroitin, to support healthy joints.
• Go! Solutions Digestion + Gut Health Chicken Recipe with Ancient Grains for Dogs, a fibre-rich recipe to support good digestion and healthy stool, including prebiotic fibre from dried chicory root, psyllium husk and more.
• Go! Solutions Digestion + Gut Health Chicken Recipe with Ancient Grains for Cats, formulated for cats with sensitive stomachs using powerful probiotics, prebiotics and a specialized three-yeast blend to support a healthy gut microbiome.

“SuperZoo is an event we look forward to every year. It’s an exciting opportunity to connect with industry peers, retailers and partners in person and of course, to share the exciting new products our team has been hard at work on throughout the year,” said Trevor Snelling, Director of Sales at Petcurean. “We’re confident that retailers, partners, pet parents – and pets everywhere – will delight in our newest pet food innovations, all of which reflect our ongoing commitment to putting pets first in everything we do.”

Petcurean will be exhibiting at SuperZoo Booth #1358 from Aug. 14-16, 2024. Attendees are also invited to attend a nutrition seminar hosted by Petcurean’s nutrition expert, Theresa Lantz, on functional foods. For more information about Petcurean, click here.