Nutrish Enters New Era with Renewed Focus on Purposeful Nutrition and Increasing Pet Parent Confidence

Nutrish, a dog and cat food and treats brand, has embarked on a brand refresh that reflects its ongoing commitment to providing sensible nutrition for a happy and healthy pet.

From modernized packaging design to clearer communication of product benefits, every element of this transformation reflects a commitment to better serve pets and the people who love them.

With so many pet food options lining the shelves, Nutrish has responded with clearer messaging, making it easier to shop. Rolling out nationwide this spring and summer, the refreshed packaging features easier to understand product benefits. It showcases the real ingredients used in every recipe and introduces more intuitive product names, all designed to help pet parents quickly find the right food for their furry family members. This includes Whole Health Blend recipes for dogs and cats, promoting Active Mind, Healthy Body and Balanced Energy support, as well as a Veterinarian Reviewed Formula claim.

“The evolution of Nutrish is more than an updated look or grooming; it’s a renewed promise to pet parents,” said Tracy Fleischhacker Quigley, Senior Brand Director – Nutrish, at Post Consumer Brands. “We’ve listened closely to what our consumers want – to feel confident they are making the right choice to support their pets’ health – and now Nutrish is delivering a modern, intuitive brand redesign that reflects the sensible nutrition in every bowl.”

To bring the brand transformation to life for fans, Nutrish is hosting New Look, Same Nutrish A Brand Evolution, an immersive event on May 20 from 6 – 8 p.m. at Torch & Crown’s Union Square location in New York City. The celebration coincides with National Rescue Dog Day, underscoring Nutrish’s ongoing commitment to supporting shelter pets and promoting pet adoption. Guests will enjoy VIP pet grooming, a red-carpet photo moment, sampling for your beloved pet and on-site adoption opportunity through the brand’s longtime shelter partner, North Shore Animal League America.

“We’re proud to team up with Nutrish for this exciting event in NYC as they enter this notable new chapter,” said Joanne Yohannan, SVP Operations, North Shore Animal League America. “We are deeply grateful for their support that aligns with our mission, giving animals the best possible start and life, in their new homes. Partnerships like this help shine a light on the importance of animal rescue and the joys and responsibilities of pet adoption.”

As part of its ongoing mission to help pets thrive, Nutrish continues its longtime support of shelter animals through its relationship with The Rachael Ray Foundation. The Nutrish brand has enabled more than $95 million since its inception, December 31, 2024, in donations to animal and human charitable causes through The Rachael Ray Foundation.

To learn more about Nutrish and The Rachael Ray Foundation, visit nutrish.com.