Nylabone Celebrates 70th Birthday by Promoting Dog Adoptions
Nylabone, an iconic brand in the Central Garden & Pet portfolio, is celebrating its 70th birthday in 2025 with a year-long campaign dedicated to its heartfelt mission: helping dogs find and stay in loving homes. As part of this milestone celebration, Nylabone is partnering with Best Friends Animal Society to support pet adoptions by providing chew toys that promote healthy chewing habits, reduce anxiety and increase a dog’s chances of being adopted.
To kick off the celebration, Nylabone is launching the CHEWS for Good buy a Nylabone, give a Nylabone initiative. From Feb. 14, 2025 through Dec. 31, 2025, for every Nylabone product purchased, the company will donate an equal number of Nylabone toys to dogs in Best Friends Animal Society-affiliated shelters and rescues–up to a total of 25,000 toys.
“As we celebrate 70 years of making a difference for dogs and their families, we’re proud to continue our mission of improving the lives of homeless dogs,” said Glen S. Axelrod, President and CEO of Nylabone Products. “According to Best Friends Animal Society, 2.5 million dogs entered US shelters in 2023, and 457,000 dogs were surrendered. A 2021 analysis revealed that roughly 11 percent of dogs surrendered were due to either personality or minor behavior issues, such as destructive chewing. By providing chew toys that reduce anxiety and encourage calm, adoptable behavior, we are helping more dogs find and stay in loving homes.”
Pet parents can join the CHEWS for Good campaign by purchasing a Nylabone product and uploading their receipt to a dedicated landing page, Nylabone Cares, for a chance to win exciting prizes, including gift cards and a grand prize. Entries can also be submitted by mail.
Complete contest rules and details can be found at Nylabone Cares.
To ensure that all donations reach the shelters and rescues that need them the most, Nylabone is collaborating with Best Friends Animal Society, a national leader in animal welfare dedicated to making the country no-kill in 2025. Best Friends operates lifesaving programs nationwide and runs the largest no-kill animal sanctuary in the US, working with a network of more than 5,000 animal welfare organizations and shelters.
“We’re proud to partner with Best Friends Animal Society to help improve the lives of shelter dogs,” said Kim Cassar, Senior Vice President of Marketing at Nylabone. “By reducing stress and promoting calm behavior, our chew toys help these dogs put their best paw forward, increasing their chances for adoption. That is why we’re proud to introduce our new tagline ‘Trusted Chew Toys with Heart & Purpose Since 1955.’”
“Our 70th birthday is a significant milestone, and this campaign is a meaningful way to give back to the community,” added Adrienne Maglione, Senior Director of Nylabone.
In honor of its 70th birthday, Nylabone will release a special collection of limited-edition chew toys starting in April 2025. These celebratory products will feature the brand’s signatory orange color, bestselling shapes and flavors and textures designed to help clean teeth and keep dogs entertained.
“As Best Friends works to make every shelter in America no-kill, we’re grateful for the opportunity to partner with Nylabone to help us get there,” said Julie Castle, CEO of Best Friends Animal Society. “Many shelters across the country are struggling with high dog intake numbers, and through this initiative, we can help get more dogs find the loving homes they deserve.”
To learn more about Nylabone and its 70th birthday, visit Nylabone.