Odie Pet Insurance and Nestlé Purina PetCare Announce Strategic Partnership Integrating Petivity powered by Purina Ecosystem
Odie Pet Insurance, an innovative, tech-forward provider of pet insurance and wellness coverage, announced a strategic partnership with Nestlé Purina PetCare, a global leader in pet care, aimed at revolutionizing how pet insurance evaluates risk and supports preventative care. This collaboration is the first in the pet insurance space to integrate product usage and pet parent behaviors to offer wellness plan incentives and reimbursements.
This initiative leverages the groundbreaking Petivity powered by Purina, an ecosystem that seamlessly combines technology, pet health data and Purina’s pet expertise to empower pet parents to proactively manage their pets’ health through smart devices, health kits and an AI-powered assistant. Coupled with Odie’s digital insurance infrastructure, Petivity’s insights will contribute to a better understanding of pet health changes, while highlighting the importance of preventative care and help improve pets’ quality of life.
“Our partnership with Purina allows us to recognize and reward proactive, wellness-minded behaviors in a way that hasn’t been done before in pet insurance,” said Miles Thorson, Co-Founder and CEO of Odie. ”We’re shifting from reactive care to proactive wellness, where data becomes a tool for improving health outcomes and providing more affordable, intelligent coverage.”
As part of this partnership, Odie will offer direct reimbursements within its standalone Wellness Plans for Petivity products, leading innovation by including smart technology tools in routine care coverage. This move reflects a growing trend towards digital integration among pet technology, insurance and care.
“The Petivity powered by Purina ecosystem is at the forefront of pet care, delivering valuable insights that empower pet parents to proactively manage their pet’s health. We’re excited to team up with Odie who shares our mission to help pets live longer, healthier lives,” said Nathan Marafioti, Vice President of New Business Models at Purina.
This strategic partnership signals the future of pet health, where technology, insurance and nutrition work hand-in-hand to deliver a higher standard of well-being for pets and peace of mind for pet parents.