Recently, ökocat, a next generation brand of plant-based cat litter, revealed a packaging refresh and announced it will offer expanded nationwide pet channel distribution in 2020. According to the company, ökocat offers a healthier and cleaner litter option compared to traditional clay litters, providing a better choice for cats, the home they live in, the humans they live with and the planet.
In addition to a fresh new design, the packaging highlights the key benefits found to be the most important to cat owners when choosing a litter:
- Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia.
- Clumps solid for easy cleaning: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning.
- 99 percent dust-free for a healthy home: Clean wood fiber is screened and de-dusted for a cleaner pour. No dirty clay dust.
“18 months of consumer research has supplied a great number of insights around consumer desire for a healthier litter choice—one that aligns with the other healthy choices they are making throughout their home,” said Leslie Ellis, Communications Manager at ökocat. “Our new packaging has gone through several rounds of research and validation and received high marks for intent to purchase.”
Strip-mined clay still accounts for the 2.4 million tons of cat litter that ends up in landfills each year. In addition to being completely natural and biodegradable, ökocat is free from synthetic chemicals, fragrance, dyes or GMOs.