January 10, 2022

Optimeal Hires New Regional Sales Manager for Eastern US

Optimeal, Kormotech’s brand of super-premium diets for cats and dogs, has hired Gregory Mandel as Regional Sales Manager for the eastern US. Mandel brings more than 15 years of pet industry experience with him to his new role, where he is responsible for introducing Optimeal’s products into independent retail stores and creating market share within the eastern US territory.

As Optimeal’s in-store presence grows, Mandel will work with store employees to educate them on the Optimeal brand, highlighting nutritional benefits, its uniqueness and the brand’s overall differentiators in the marketplace. He will also help manage the brand’s exclusive distributor, Phillips Pet Food & Supplies, by working with management and the inside and outside sales teams to inform and train them on the complete Optimeal product line.

“We’re excited to welcome Gregory to the Optimeal family,” said Yuliana Volk, Director of New Business Development North America at Kormotech, parent company of Optimeal. “Having just launched our products in the US market, we understand the importance of having the proper sales team supporting us. Gregory is an accomplished individual who knows the ins and outs of the pet industry very well. We’re confident that his experience will prove to be advantageous in helping us grow our presence among independent retailers.”

Before joining Optimeal, Mandel served as Director of Sales at Blue Buffalo, where he developed and implemented sales strategies for eight territory managers in the eastern US and annually exceeded sales targets by 75 percent on average. While at Blue Buffalo, he was recognized with the Blue Buffalo Hall of Fame Award for being a top performer and for his overall contributions to the company. Prior to that, he served as District Sales Manager at MARS under their Pet Division, where he managed key accounts like Petco and PetSmart, along with other large volume chains. At MARS, Mandel earned awards for being top in sales and public speaking, for training the most retail store employees nationally and for gaining distribution into most retail stores.

For more information on Optimeal and their line of all-natural diets, click here. Anyone interested in becoming an Optimeal retailer is invited to contact their Phillips sales representative or email sales@optimeal.com.

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