ORIJEN Pet Food and Disney Celebrate the Release of “Mufasa: The Lion King”
The ORIJEN Pet Food brand is working with Disney to celebrate the highly anticipated release of “Mufasa: The Lion King” which is releasing in theaters on Dec. 20. The film explores the relationship between Mufasa and Taka as well as the unlikely rise of the king of the Pride Lands.
ORIJEN teamed up with Disney to spotlight and celebrate the launch of the new movie, as well as highlight the brand’s products, which are packed with WholePrey ingredients, including muscle meat, poultry or fish, organs and bones, similar to the prey big cats eat in the wild.
The collaboration with Disney includes a co-branded media spot, which highlights how a companion can change an ordinary outing into an epic journey. The spot aired on NBC during Sunday Night Football and is also being shown on a digital billboard next to the Grauman’s Chinese Theater in Hollywood. Additionally, the brand had a live silk screen printing station with unique bandanas for people attending the star-studded world premiere of “Mufasa: The Lion King” on Dec. 9 in Los Angeles.
The team behind ORIJEN is also sponsoring a sweepstakes to send fans to see “Mufasa: The Lion King” in theaters. From now through Jan. 6, 2025, fans can enter for a chance to win two tickets* (worth up to $15 each). To learn more about the sweepstakes, including how to enter, visit the ORIJEN website.
“We’re thrilled to celebrate the new ‘Mufasa: The Lion King’ movie with Disney,” said Emily Dowling, Chief Marketing Officer at Champion Petfoods, maker of ORIJEN Pet Food. “We believe that our domestic feline friends need high-quality, WholePrey ingredients to fuel amazing adventures. As a brand, we make more than just pet food – we nourish these epic journeys.”
To learn more about the ORIJEN brand and its portfolio of pet food products, visit ORIJEN.
*US: NO PURCHASE NECESSARY. 50 U.S. + D.C., 18+/age of majority only. Ends: 11:59 p.m. MT, 1/6/2025. 75 winners. ARV each prize: $61 to $82 USD. Odds depend on no. of entries. Void where prohibited. Official Rules: here. Sponsor: Champion Petfoods USA Inc.