January 6, 2022

Oxbow Animal Health Acquired by Manna Pro Products 

Pet care and nutrition manufacturer Manna Pro Products announced its largest acquisition to date: Oxbow Animal Health, a leading company in small animal nutrition and supplies. Oxbow Animal Health has served the pet industry for 30 years, providing premium whole foods, supplements, treats and supplies for small animals including rabbits, gerbils and chinchillas.

Small animals play an integral part within the companion pet category. Companion pet is on a strong growth trajectory due to an increase in pet ownership and pet owners spending more time engaging and bonding with their pets during the pandemic, according to media reports. Manna Pro has kept a watchful eye on this trend and offers the industry solutions-based products across several categories including equine, dogs and cats and small animals.

“Oxbow Animal Health started with one farmer’s passion and grew into a category-leading brand with a global commitment to small animal health,” said John Howe, CEO of Manna Pro. “It complements our diverse pet portfolio of wholesome products for animals small to large and shares our commitment to quality, innovation and overall advancement of pet health.”

In addition to being one of Manna Pro’s largest acquisitions, this move will further Manna Pro’s devotion to expanding its offering to keep pace with pet parents’ complete pet needs.

“Oxbow is proud to join Manna Pro’s family of premium brands, and we’re confident in our combined ability to meet the needs of pets small and large,” said Deb Buhro, CEO, Oxbow Animal Health in Omaha, Neb. “Manna Pro shares Oxbow’s longstanding commitment to making a meaningful difference in the lives of pets and the people who love them, and we’re delighted to merge our knowledge and passion with theirs in pursuit of this important mission.”

The financial details of the agreement were not disclosed.

Subscribe to Pet Insight