PawCo Launches Magic Cookie to Redefine Dog Treats with Health and Sustainability
PawCo Foods, the science-backed dog nutrition brand led by Dr. Mahsa Vazin, former lead food scientist of Impossible Foods, has launched Magic Cookie, a revolutionary line of functional dog biscuits designed to deliver targeted health benefits in a crunchy, craveable form. After making its official debut at SUPERZOO 2025, this new product is now available online, completing PawCo’s “magic” line of functional treats & toppers.
Building on the success of PawCo’s award-winning Magic Bars, the Magic Cookie offers five health-boosting recipes tailored to support gut health, heart health, joint mobility, skin & coat vitality and everyday wellness. Developed using cutting-edge AI technology and crafted by board-certified animal nutritionists, Magic Cookie reimagines dog treats as purposeful nutrition—not just snacks.
“We’re redefining what dog treats can do,” said Dr. Mahsa Vazin, Founder and CEO of PawCo Foods. “Magic Cookie delivers real health benefits in a crunchy, delicious biscuit that’s perfect for daily treating, training or just showing your dog some love. We’re thrilled to introduce this next chapter in smarter pet nutrition at SuperZoo, where innovation meets the pet community.”
Magic Cookie Highlights:
- Five Targeted Formulas: Gut Health, Heart Health, Hip & Joint, Skin & Coat and Original — each supporting specific canine wellness needs.
- Functional, Real Ingredients: Powered by omega fatty acids, antioxidants and other scientifically selected nutrients.
- Convenient and Craveable: Designed for easy at-home use or on-the-go rewarding, with a crunchy texture dogs love.
- Science-Backed & Vet-Approved: Aligns with PawCo’s commitment to sustainability and health, exceeding AAFCO standards.
PawCo continues to push the boundaries of sustainable, science-driven pet nutrition. This launch follows a string of 2025 milestones including winning the 2024 Dog Food Organic Product of the Year Award, 2025 Dog Treat of the Year, achieving PSC Accreditation for ethical sourcing, expanding retail presence to Amazon and veterinary clinics and national exposure on The Balancing Act TV program.
The Magic Cookie Trial Box is now available online with a 20 percent introductory discount through Aug. 25 (code: COOKIE20)