Pet Food Express Contest to Find a First-Ever Face for its Fog City Pet Brand April 30, 2024

Pet Food Express Contest to Find a First-Ever Face for its Fog City Pet Brand

Today, Pet Food Express, California’s trusted pet expert dedicated to animal health and welfare, kicks off its “Become the Face of Fog City Pet” photo contest to find the first-ever “face” for its sustainably-focused Fog City Pet brand. Taking place on Instagram, the photo contest for California pets runs through May 26, with the grand prize winner becoming the new “face” in Fog City Pet marketing.

“Pet Food Express is excited to find the first-ever face for the Fog City Pet brand, found exclusively in our stores and digital footprint,” said Karen Chiarucci, vice president of marketing for Pet Food Express. “This contest is a way to connect with our customers and celebrate as a community of animal lovers! We look forward to sharing our winner with Pet Food Express customers all across California.”

To enter, simply take these three steps:

  • Follow Pet Food Express on Instagram – @PetFoodExpress
  • Upload a photo of your pet on your Instagram feed sharing why they should be the Face of Fog City Pet
  • Tag @PetFoodExpress and use #FaceofFogCityPet in the caption

The Grand Prize winner gets a professional photoshoot of your pet, a year’s supply of Fog City Pet goodies and a $500 Pet Food Express gift card. Plus, the winning pet will be featured in Fog City Pet’s marketing on social media, their website, in digital advertising and more. Five second place winners will receive a $250 Pet Food Express gift card.

Photo entries will be reviewed and voted on by a panel of Pet Food Express employees. Winners will be chosen June 3 and notified through Instagram direct message in the weeks following. For rules about the “Become the Face of Fog City Pet” contest, visit Pet Food Express.

Fog City Pet, found exclusively in Pet Food Express stores and online, creates high-quality pet products such as durable pet bowls, beds with 100 percent recyclable filling, plant-based shampoos and limited-ingredient treats for dogs and cats, all inspired by San Francisco’s spirit of sustainability, culture and diversity. From reducing waste during production to utilizing recyclable packaging when possible, Fog City Pet focuses on creating products that impact a pet’s life, not the environment.


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