April 4, 2022

Pet Food Express Kicks off Spring Kitten Season Campaign  

California-based Pet Food Express has kicked off its annual awareness campaign dedicated to easing the influx of in-need kittens and the related surge in demand for help from rescues and shelters due to kitten season.

The campaign’s core message is Adopt – Foster – Contribute. During the month of April, the public can visit the dedicated Kitten Season landing page at www.petfood.express/kittenseason to get involved with any of the 79 participating rescues and shelters – from adoption to fostering – or to make a financial contribution, 100 percent of which goes directly to buying supplies for local rescues and shelters. In 2021, Pet Food Express collected and gifted more than $235,000 in product donations to local rescues and shelters. The company has set a $260,000 goal for 2022.

“Rescues and shelters throughout California work tirelessly all year long, providing critical care for many animals, not just kittens and cats,” said Mike Murray, Director of Community Outreach. “We’re supporting local shelters and rescues in Northern and Southern California with adoption, foster and product support and making the Adopt – Foster – Contribute message front and center in all of our marketing channels. This dedicated campaign is a way to make a real difference in the lives of 1,000’s of kittens.”

The Kitten Season campaign focuses on three ways to help: adopt, foster and contribute.

  1. Adopt. Open your home to a kitten or cat.
  2. Foster. Provide a loving, temporary home to a kitten in need while the shelter matches them with their forever home.
  3. Contribute. 100 percent of your financial contribution goes to purchase supplies like food, litter and toys for local rescues and shelters.

Animal advocates can participate in the campaign at www.petfood.express/kittenseason; across its social platforms – FacebookInstagram and Twitter; as well as in all 64 California stores as referral sources for foster and adoption inquiries and to collect financial contributions.

To learn more about the company’s 30 years of advocacy, click here.

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