Pet Honesty Unveils Liquid Supplements, New Format Innovation for Dogs

Pet Honesty, the multiple award-winning, vet-recommended natural pet wellness brand, has launched its latest format innovation: liquid supplements. This advanced collection includes Hip + Joint Health, Skin + Coat Health and 10-in-1 Multivitamin, all formulated to address common pet wellness needs in a convenient, easy-to-dispense format, making meal time even tastier.

“Consumers are increasingly looking for solutions to supplement their pet’s food with products that provide the daily nutrients needed to ensure they live the best life possible,” said Greg Reinhart, Vice President of Research and Development at Pet Honesty. “Our category-leading chews serve as a daily reward for dogs with supplemental benefits. Now, our new liquid format allows for an ‘in the bowl’ supplemental topper that offers the same benefits in yet another convenient way for pet parents to prioritize keeping their pets healthy and happy.”

This launch solidifies Pet Honesty as a leader in bringing new formats to dogs and cats. Pet Honesty launched the first-of-its-kind feline dual-texture supplements less than two years ago, which set a new standard in the market and is now the No. 1 cat supplement portfolio company on Amazon. Now, these new liquid supplements – together with the Allergy Anti-Itch Salmon Oil – bring format innovation into the dog aisle. They feature a salmon oil and bone broth base, boosted with powerful active ingredients including glucosamine, biotin and essential vitamins and minerals for comprehensive support. Each supplement is designed for hassle-free dosing with an innovative easy, clean twist cap that can be mixed into food.

“Alternative formats in pet supplements signify the next generation of pet wellness, meeting the growing demand from pet parents for highly effective, easy-to-use solutions that address key health concerns in the bowl,” said Rich Greenberg, Chief Executive Officer at Pet Honesty. “We are excited to continue pushing the boundaries of humanizing everyday aspects in a pet’s life with products that not only improve pet health but also enhance the overall pet parenting experience.”

The new liquid supplements join the recently launched Fresh Breath Dental Powder and Restore + Soothe grooming line in further expanding Pet Honesty’s collection of clean, cutting-edge pet health products. For more information, visit Pet Honesty.