Pet Insight 2023 Category Catalysts: Oral Care, Pet King Brands

While companies continue to innovate and drive growth within the oral care space, Pet King Brands has been doing this and more to ensure its retail partners and end consumers are taken care of. The company continues to provide premium oral care products and educate its customers about its product offerings and the importance of maintaining oral hygiene. 

“To create incremental growth both within the oral care category and for our retail partners, we’ve been focused on showing up as an educational resource for pet parents,” said Debra Decker, Director of Marketing at Pet King Brands. “As our pet’s health ally, there are many things we can do to help them to have healthy ears, skin and mouths. Pet King Brands provide innovative information about pet health and tips on some good practices when using our enzyme-based pet health products. We are a trusted brand our customers, retailers and pet healthcare providers alike turn to for high quality products and pet health information.”

As regular oral care becomes more of a priority for pet parents, Pet King Brands wants to ensure they are using products that will directly help them and that they are using them correctly.

“As more brands enter the market, consumers are faced with more choices that can be confusing and overwhelming,” said Decker. “We’ve faced challenges when pet owners try a competitor’s product that, while it may have been cheaper, didn’t work well. It can damage the reputation of the product category, which is why we are very proactive in educating pet parents about the effectiveness and value of our products. They really work, and it’s worth the investment to solve your pet’s problem the first time.”

The company remains grounded in its mission and vision as it paves the way for pet owners to get ahead of oral problems that might present themselves in the future.

“At the end of the day, our mission and heart lie in animal advocacy. Since the beginning, our founder, Pamela Bosco, has been a major advocate for pet adoptions and the systematic reduction of homeless pets. She has made strides to improve the quality of life for animals in shelters across the nation by helping the Internal Cause Marketing program, providing donations to aid pets in foster care and animal shelters. Using the Pet King Brands name alone, she has ensured that more than  $300,000 of healthcare products have been donated to shelters across the nation. Through all business distractions, we are clear in our mission to make animals’ lives better,” she said.

This year, the company celebrated a milestone as the company has been in the industry for 25 years.

“2023 is a special year for Pet King Brands as we celebrate 25 years as an industry leader in pet health products and the innovator of enzyme-based dermatology and oral care products for animals. And at Global Pet Expo in celebration we want to say thank you to all of our loyal distributors and retailers who have made our ZYMOX products the No. 1 ear and skin solution that pet parents demand for at-home care of their pets,” said Decker in a previous interview with Pet Insight. “Pet King Brands has been around for 25 years, and not only are we not going anywhere but we continue to develop and provide products that help small and large animals have healthy ears, skin and mouths through the power of enzymes, not antibiotics.”