Pet Naturals Introduces Heartibles Treats for Dogs

Pet Naturals has debuted Heartibles Heart Healthy Dog Treats to keep pups young at heart.

Heartibles are one of the first heart health specific products in the treats category. The SPINS August 2020 Pet Trends Report and other surveys have shown increased heart health concerns among dog owners, and Pet Naturals saw an opportunity to provide a functional treat solution for pet parents.

“We saw that heart health was unaddressed in the treats market and developed Heartibles as a natural solution to meet consumer needs,” said Derek Archambault, Vice President for Marketing at FoodScience Corporation. “As concern about pets’ overall diet and its effect on heart health continues to grow, Pet Naturals is positioned to provide treats that put nutritional ingredients first.”

The SPINS Pet Trends Report found that 80 percent of dog and cat owners strongly or somewhat agree that what their pet eats impacts their health. And 60 percent of dog and cat owners are very or somewhat concerned about their pet’s nutrition.

The bite size Heartibles chew treats contain taurine and omega-3 fatty acids to support everyday heart health for dogs of all ages and sizes. Heartibles come in Salmon, Chicken, Cheese and Peanut Butter flavors and are made without chickpeas, lentils or other legumes.

Heartibles, crafted in Vermont, are a suitable for dogs on grain-free, raw or other specialty diets. The treats are part of Pet Naturals’ effort to make treating a joyful and healthy experience for pets and pet parents.

Retailers should contact their distributor about the new product from Pet Naturals. Learn more about Pet Naturals’ line of healthy treats here.