Pet Palette Distribution, a Maryland-based national distributor of premium pet products, is launching its Fall and Winter Holiday Prebook events on Wednesday, May 3, which will feature more than 20 top brands. Several are exclusive to Pet Palette Distribution this year, including Outward Hound, Planet Dog, FuzzYard and Haute Diggity Dog. Both assortments will feature more cat products and seasonal treats than previous years, as well as apparel, accessories and a sizeable toy selection. A number of the Distributor’s recently added brands including Yeowww!, Bocce’s Bakery, SnugArooz and SodaPup will also be highlighted. Tiered discounts that include free shipping are being offered to those retailers who choose to participate in the prebook events.
“Holiday gifting continues to grow year-round, especially in Pet,” said Pet Palette Distribution Senior Buyer Megan Hulse. “The key is to make festive gifting more accessible to consumers by creating eye catching displays and using budget-conscious products that tell a story and put a smile on their face. Shoppers of all ages love to find purse-friendly, Instagram-able items for their pets, to pamper them and show them off to family and friends. The end goal is to give the consumer and their fur-kid an experience that brightens their day.”
According to the 2021-2022 APPA National Pet Owners Survey, up to 80 percent of pet owners report purchasing gifts for their pets and the most common occasion for dog and cat owners to buy pet gifts is for Christmas.
“As a distributor, we understand that seasonal merchandise planning can create unique challenges for retailers since product life cycles are measured in weeks or even days,” said Ron Metzger, Pet Palette Distribution CEO. “We strive to create holiday assortments that maximize a retailer’s revenue while minimizing their risk. Our team has done a deep dive on trend forecasting this year, so customers don’t have to do the legwork to figure out what is going to sell best, we’ve done that for them.”
Fall and Halloween prebook discounts will be available through July 25 and Winter Holiday prebook discounts will end on August 29. The prebook events cannot be combined with each other or with additional discounts. Retailers can place prebook orders through their Pet Palette Distribution sales representative, via wholesalepet.com or with official prebook assortment order forms which can be found on petpalettedistribution.com.