January 17, 2025

Pet Palette Distribution Partners with Wonder Bark

Pet Palette Distribution, a Maryland-based national distributor of pet products for the neighborhood pet community, has announced a new distribution partnership with Wonder Bark, the pet brand formerly known as Einstein Pets. This collaboration will expand the availability of Wonder Bark’s innovative line of products, including their renowned dog treats, across the United States, bringing even more premium options at affordable price points to pet owners and retailers nationwide.

Wonder Bark, which recently completed a comprehensive rebrand from Einstein Pets, is known for offering small batch baked natural dog treats. With a fresh new identity, Wonder Bark is all about sparking joy, excitement and curiosity for pets and their owners.

Accompanying this rebrand is the launch of their new ‘Everyday Heroes’ All Natural Dog Treats. A portion of each Everyday Heroes sale will be donated to organizations that support pets and people in need, allowing Wonder Bark and their customers to ‘give back’ to those who inspire us every day. Along with this new line of treats Pet Palette will also be carrying the brand’s Everyday Biscuits, Wonder Bites, Dental Sticks and Soft & Chewy Birthday treats. More flavors will be available in the coming weeks.

Chris Miller, CEO of Pet Palette Distribution, said, “We are thrilled to partner with Wonder Bark and support their continued growth and success in the pet industry. Wonder Bark’s commitment to natural ingredients and loyal customer base makes this partnership is an exciting step forward for both companies, we’re looking forward to expanding their reach with our neighborhood pet store customers and helping them grow their brand.”

Kelly Ison, Founder and CEO of Wonder Bark, shared, “We’ve always been focused on delivering premium natural products while inviting pet parents to embark on adventures with a sense of wonder alongside their best friends, and our new identity as Wonder Bark reflects that vision. Our rebranding is about more than just a new name – it’s about creating a brand that feels fresh, fun and approachable, while staying true to our commitment to quality. Partnering with Pet Palette is an incredible opportunity for us to broaden our reach and bring our products to a larger audience.”

Subscribe to Pet Insight