Pet Supermarket’s partnership with The United States War Dogs Association for its fifth annual fundraiser for wartime canines raised a record-breaking total of $204,917 in a shortened one-month timeframe.
Through the month of July, Pet Supermarket stores collected donations from the sales of limited-edition bandanas and monetary donations from customers to benefit the US War Dogs Association. Although historically running from the Fourth of July, Independence Day, through September 11, Patriots Day, this year, the fundraiser was shortened to just one month to be conscious of Covid-19 restrictions across the country.
“Although this has been a challenging year for everyone, we are so pleased to still be able to continue to support our nation’s unsung heroes through this customer-driven fundraiser. The pet community still came together to show their support even though it was a shortened period,” said Frank Morales, director of marketing at Pet Supermarket.
Since 2016, Pet Supermarket has raised more than $1 million for the nonprofit organization. The US War Dogs Association uses these donations to help subsidize a variety of programs and caretaking needs including costs of adequate supplies like goggles and cooling vests for dogs on active duty, as well as free medications to both active and retired Military Working Dogs. Funds will also support the cost of transporting veteran dogs back to the US after service, helping veteran dogs find permanent homes and ensuring fallen soldiers are properly memorialized.