Pet Valu Selects RELEX Solutions for Promotions and Price Optimization

RELEX Solutions, provider of unified supply chain and retail planning solutions, announced that Canada’s Pet Valu Holdings Ltd has selected them to optimize their pricing and promotions planning processes utilized across its greater than 780 retail locations and nation-wide digital channels.

“As we commence the transformation of our merchandising systems, we believe there is an opportunity to enhance the way we design, execute and measure the effectiveness of pricing and promotions,” said Kendalee MacKay, Chief Merchandising Officer at Pet Valu. “We believe RELEX’s solutions will enable us to create innovative, insight-driven strategies that continuously improve our projected outcomes.”

To help ensure success, Pet Valu’s implementation partner, Logic, will provide program management, change management and data integration services.

“We are excited to be selected by Pet Valu for this implementation. We will leverage our deep knowledge of the pet industry, our expertise in pricing and promotions and experience deploying the outstanding solutions that RELEX provides,” said Andy Winans, Chief Client Officer, Logic.

“Promotions and price planning is a critical task for any retailer – and the pet supply space is certainly no exception. Consumers’ needs for their four-legged family members are continually changing, and RELEX can help Pet Valu understand and plan for those demand shifts,” said Keith Adams, Senior Vice President of North America, RELEX Solutions. “We believe our solutions can help Pet Valu to integrate newly acquired products efficiently, market them effectively and help grow their business profitably.”