PetAg® Expands Tractor Supply Co. Distribution with Dyne™ Soft Chews and Esbilac® Portfolio
Rollout brings PetAg’s functional supplements and trusted life-stage nutrition products to more than 2,000 Tractor Supply stores nationwide
PetAg®, a leader in science-backed pet nutrition for nearly 100 years, today announced the expansion of its partnership with Tractor Supply Co., significantly increasing the availability of its functional wellness and life-stage nutrition products across the retailer’s nationwide footprint.
Building on a decade-long partnership, the expansion brings PetAg’s recently launched Dyne™ Soft Chews and five additional Esbilac® nutrition products to Tractor Supply shelves starting this August. The broader assortment strengthens the retailer’s dog wellness category while meeting growing consumer demand for proactive supplements and specialized nutrition.
“We’re proud to continue growing our longstanding relationship with Tractor Supply Co. and expand access to PetAg’s trusted nutrition and wellness portfolio,” said Jonathan Ochoa, Vice President of Marketing at PetAg. “By bringing more of our science-backed solutions to Tractor Supply customers, we’re making it easier for pet parents to support their dogs’ health from puppyhood through healthy aging.”
Developed alongside veterinarians, PetAg’s Dyne Soft Chews lineup includes four targeted formulas featuring premium active ingredients at effective levels to support dogs’ everyday wellness:
- Dyne Joint Health & Mobility: Advanced joint support featuring UC-II® undenatured type II collagen, green-lipped mussel, and sodium hyaluronate to help maintain mobility, flexibility, and joint comfort.
- Dyne Calming: Melatonin-free, non-sedative support for emotional balance and relaxation using clinically studied ingredients including L-Tryptophan, L-Theanine Suntheanine®, KSM-66® Ashwagandha, Valerian Root, and Bifidobacterium longum.
- Dyne Digestion & Immune Support: A comprehensive 5-in-1 gut and immune formula featuring prebiotics, probiotics, postbiotics, colostrum, and digestive enzymes to support digestive health and immune resilience.
- Dyne Endurance & Vitality: Formulated with L-Carnitine Carniking®, Astaxanthin AstaReal®, Omega-3s, to help support stamina, muscle function, and everyday vitality.
As part of the August rollout, Dyne Joint Health & Mobility and Dyne Digestion & Immune Support will be available in more than 2,000 Tractor Supply stores, while Dyne Calming and Dyne Endurance & Vitality will be available in more than 1,100 locations.
In tandem, Tractor Supply is broadening its Esbilac portfolio with five additional products, further expanding its life-stage nutrition offering for dogs:
- Esbilac Healthy Development Powder
- Esbilac Powder
- Goat’s Milk Esbilac Powder
- Esbilac Healthy Aging Powder
- Esbilac Ready-to-Feed Liquid
Together, the Dyne Soft Chews and Esbilac additions provide Tractor Supply customers with a broader range of trusted nutrition and supplement solutions for dogs at every stage of life.
The new PetAg assortment will begin rolling out to Tractor Supply stores nationwide this August.
For more information about PetAg and Tractor Supply Co., visit www.petag.com and www.tractorsupply.com.
About PetAg, Inc.
PetAg is a trusted leader in pet nutrition and wellness, offering science‑backed milk replacers, nutritional supplements, and grooming products that support proactive health across every life stage. Proudly 100% employee‑owned and based in Hampshire, Illinois, PetAg has delivered uncompromising quality since 1930. With a legacy rooted in innovation—beginning with Esbilac®, the first commercially prepared puppy milk replacer—PetAg is now the #1 brand in newborn kitten and puppy nutrition. Our portfolio includes beloved brands like KMR®, Esbilac®, GME®, Dyne®, Cat‑Sip®, Fresh ‘n Clean®, and Bene‑Bac®, trusted by generations of pet parents and professionals alike. Backed by over 95,000 five‑star reviews online, PetAg is more than a product provider—we’re a partner in pet wellness. Our purpose is to empower pet owners to proactively enhance the lives of their animals, helping them enjoy more healthy, happy years together. Every product we make reflects that commitment, combining proven science, purposeful ingredients, and a passion for pets.
About PBI-Gordon Companies
PBI‑Gordon Companies has been in business in the Kansas City metro area since 1947 and is 100% employee‑owned. It is the parent company to four subsidiaries which develop, manufacture, and market leading products for Turf and Ornamental Industries (PBI‑Gordon Corporation), Companion Animal Pharmaceuticals (Pegasus Laboratories & TriviumVet), and Companion Animal Nutritional Supplements and Grooming Supplies (PetAg).