Petco Enhances Revolutionary Vital Care Program to Help Pet Parents Unlock the Best of its Whole Health Offerings March 8, 2022

Petco Enhances Revolutionary Vital Care Program to Help Pet Parents Unlock the Best of its Whole Health Offerings

Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) is helping pet parents care for their pet’s whole health by introducing new benefits for their innovative paid membership plan, Vital Care, making the membership more accessible and inclusive than ever before. At just $19.99 per month, the cost of a Vital Care membership pays for itself when unlocking the best of Petco through exclusive savings on nutrition, grooming, litter, routine veterinary exams and more.

“Over the last two years, families around the country have welcomed millions of new pets into their homes and with inflation impacting all Americans’ everyday lives, our innovative Vital Care program is fundamentally changing the way people care for their pets’ health and wellness while keeping their wallet healthy, too,” said Jenny Wolski, Senior Vice President of Omnichannel Experience at Petco. “Caring for our pets shouldn’t be complicated or break the bank. With benefits valued between $320 and $404 per year, plus helpful resources every step of the way, the plan saves pet parents both time and money. If our pets could do the math, we think they’d agree – Vital Care is just smart Petconomics!”

Launched in October 2020, Vital Care originated as part of Petco’s commitment to supporting the overall health and wellness of pets. Today, with nearly 160,000 pets enrolled, Petco has enhanced the program to include even more benefits for dogs and a new plan tailored for cats. At $19.99 per month with an annual commitment, the cost of Vital Care can be offset by what members get in return, including:

  • $15 Pals Rewards every month to use on any health and wellness needs they may have
  • $20 Pals Rewards for every routine exam at the vet of your choice or unlimited routine exams at participating Petco vet locations
  • 20 percent off full-service grooming for dogs*
  • 20 percent off all litter for cats
  • 10 percent off all nutrition**
  • An additional 5 percent off nutrition and litter when used with Repeat Delivery
  • $20 off pet boarding, dog walking or pet sitting services on, coming soon

To educate pet parents on new Vital Care benefits and tap into the realities of the current inflationary environment, Petco launched Petconomics,” a dedicated marketing campaign that highlights the membership’s “Great Dane-sized” benefits at a “Chihuahua-sized” price. Featuring economics-inspired creative, “Petconomics” highlights the win-win that Vital Care presents to pet parents: a healthy pet and a healthy wallet. Beyond annual savings, the “Petconomics” concept also showcases how Vital Care is a convenient and affordable gateway to investing in long term routine care that can help pet parents keep their pets happy and healthy while reinforcing Petco’s commitment to providing accessible pet healthcare.

“With personal finances top of mind for everyone right now, clearly and cleverly illustrating the smart ‘Petconomics’ of a Vital Care membership for pet parents is foundational to our role as their partner in pet health and wellness,” said Katie Nauman, Chief Marketing Officer at Petco. “Looking at this membership through the lens of personal finance gave us a timely and relevant way to connect with pet parents while also reinforcing the straightforward wellness and economic upsides to enrolling.”

Petco is also launching a Vital Care affiliate program to make the membership’s routine care accessible to even more pet parents by extending exclusive Vital Care benefits and discounts to its affiliate partners’ employees and customers. Beginning this spring, the affiliate program will launch with several partners, including, the San Diego Padres, Companion Protect, Central Garden & Pet and more. In addition to the business-to-business focus, Petco has teamed up with Hill’s Pet Nutrition, which supports shelters through its Food, Shelter & Love program, to offer exclusive Vital Care benefits and discounts to shelters across the country with the goal to provide post-adoption support and ensure adopted pets stay in their loving homes. Jacksonville Humane Society, Oklahoma Humane Society, Brandywine SPCA, Baltimore Animal Rescue & Care Shelter and Friends of Pima Animal Care Center are each signed on to launch Petco’s Vital Care Shelter Affiliate program. If you and your business are interested in participating in Petco’s Vital Care Shelter Affiliate program, please reach out to us at

Enhanced Vital Care benefits are available now to new and existing members and can be used in-store, online or in the Petco app. To learn more about Vital Care, click here.



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