Petco Expands Exclusive Shop-in-Shop Partnership with Top Canadian Lifestyle Retailer Canadian Tire
Petco has expanded its existing exclusive retail partnership with Canada’s iconic retail brand, Canadian Tire. The expansion forms part of Canadian Tire’s renewed store concept and broader product assortment being rolled out as part of the company’s Better Connected strategy.
With an estimated 90 percent of Canadians living just 15 minutes away from a Canadian Tire store, this expansion will enable Petco to further reach into Canada’s assessed $5.3 billion pet market with an expanded, exclusive Petco product assortment in dedicated Canadian Tire store spaces as well as online at canadiantire.ca. Petco shop-in-shops will be available in 90 percent of Canadian Tire’s locations across the country by the middle of 2023.
“Canadian Tire’s legacy as an admired go-to retailer for living, playing, fixing, automotive and seasonal products has cemented them as a household name in Canadian homes. Through our exclusive expanded partnership with Canadian Tire, we’re growing awareness of — and access to — Petco’s health and wellness products within Canada’s dynamic and rapidly growing pet market,” said Petco Chief Merchandising Officer Amy College. “Four years after our teams brought this exciting and innovative concept to pet parents, the continued growth of our partnership speaks to pet parents’ deep confidence in Petco’s pet care expertise, as well as the power and reach of Canadian Tire’s connection with local markets. These shop-in-shops will continue to bring innovation to existing Canadian Tire pet parents and attract new customers for years to come.”
Delivering against Petco’s mission of improving the lives of pets and people, the two retail leaders will significantly increase inventory of Petco’s premium, owned and exclusive pet products — including Petco’s fast-growing WholeHearted line of premium pet food and treats and its popular lifestyle and fashion brand for pets, Reddy. The shop-in-shop experience will also feature a variety of additional Petco brands, including SoPhresh pet litter and accessories and Well & Good, a pet care line with a wide range of expert-formulated, high-quality first-aid solutions, remedies and grooming products and tools.
“With 60 percent of Canadian households home to a family cat or dog, pet is an important product category with strong potential for growth rooted in value, relevance and trusted brands for our customers,” said Michael Magennis, Senior Vice President, General Merchandising at Canadian Tire Retail. “Since partnering with Petco in 2018, we have seen double-digit growth in the category with a marked increase in customers shopping the pet category for the first time.”
For more information about Petco’s health and wellness solutions, visit Petco. For details on Canadian Tire, click here.