On May 16, 2019 Petco today announced a nationwide Artificial-Free Upgrade event. Pet parents are invited to bring in any bag or can of dog or cat food with artificial ingredients to their local Petco or Unleashed by Petco stores for a free nutrition consultation with a Petco certified food specialist and upgrade to a bag or can that meets Petco’s new nutrition standards for free. The 2-day event takes place May 18 and 19 and follows Petco’s recent industry-leading move to eliminate food and treats containing artificial colors, flavors and preservatives for dogs and cats.
On May 1, 2019, Petco took a stand against artificial ingredients by removing dog and cat food products that do not meet its nutrition standards from its more than 1,500 retail stores nationwide and online at petco.com.
“We know choosing between so many pet food options can be a confusing and daunting task,” said Petco Co-Chief Merchandising Officer, Nick Konat. “We stopped selling foods with artificial ingredients because we believe it’s the right thing to do, and we want to make decisions easier for pet parents. The Artificial-Free Upgrade event is a great opportunity for pet parents to learn about our new nutrition standards, how these standards can help address their pet’s needs, and how pet parents can make this important change with us. We’re proud to make the transition accessible to all pet parents in the spirit of better health and wellness for our four-legged family members.”
Pet parents interested in transitioning to foods that meets Petco’s nutrition standards can bring any bag or can of dog or cat food with artificial ingredients to the in-store Petco Artificial-Free Upgrade Event. From there, they will receive a personalized nutrition consultation and a free bag or can of food that does meet Petco’s standards.