On Jan. 17, 2019 Petco and Champion Petfoods announced a strategic partnership to bring Champion’s Acana and Orijen dog and cat foods to Petco stores and petco.com beginning March 4. The partnership will add the two brands to Petco’s curated assortment of high-quality, specially formulated pet foods—making Champion’s ‘Biologically-Appropriate’ formulas available to more pet lovers.
Last year Petco announced its stand against artificial ingredients by announcing it will not sell food or treats containing artificial colors, flavors and preservatives for dogs and cats by May 2019. “Champion is an extremely mission-driven company that’s built a well-deserved reputation for serving up award-winning foods for dogs and cats, and their Acana and Orijen brands align perfectly with the bold nutrition standards we announced late last year,” said Petco CEO Ron Coughlin. “As a leader in providing pets and pet parents with everything they need to live healthy, happy lives together, we’re thrilled to add industry-leading brands for anyone who wants to feed their pets the healthiest foods available,” Coughlin said.
“We are extremely excited to partner with Petco, a company with such a strong reputation and commitment to ensuring the well-being of pets and peace of mind to pet lovers,” said Champion President and CEO, Frank Burdzy. “This new relationship is an important step toward our goal of building trust and making our Biologically-Appropriate foods available to more pet lovers everywhere. Petco has continuously evolved to offer products and services that put pets first— often taking industry-first stances that lead the way for others. We look forward to working together to bring the best in pet nutrition to even more dogs and cats across the US,” Burdzy said.